XLR8 Marketing’s Telemarketing Service enables you to engage contacts in a focused and targeted way, to qualify interest in your organisation’s products and services.
Through a structured approach to understanding and leveraging customer value propositions, using experienced marketing and telemarketing resource, XLR8 Marketing applies its proven methods and experience to:
- qualify awareness of your proposition/event and develop relationships with target prospects to gain account intelligence
- establish lead development conversations for your proposition or event and drive agreement to the campaign call to action(s)
- liaise with your sales team to enable timely action follow-up with the target contacts
Our TeleMarketing Service is designed to accelerate results and is based on delivering a tried and tested approach for companies looking to take technology or consulting solutions, products and services to market.
Service scope includes:
- Set-up and delivery of the telemarketing campaign, with advice and guidance to maximise the campaign success
- Preparation of campaign messaging and collateral to establish awareness and build credibility with target companies
- Verification of target audience – contact validation/ correction and prioritisation of target organisations as defined, including cleansing of “bounce-backs”
- Telemarketing approach to contacts supported by personalised emails to establish interest in the event/ proposition and gain agreement to the next action
- Identification and profiling of additional/ alternative decision maker contacts and new departmental contacts to whom the event/proposition could be relevant
- Strong collaboration with your internal team to ensure joint efforts are maximised
- Identification of leads and opportunities through business decision maker conversations
- Provision of documented conversation summaries (lead sheets)
- Feedback and activity reporting – review of activity and results against campaign metrics
Our Telemarketing service is provided within the context of our end to end capability to design, develop and deliver marketing services in a joined up and coherent way and is often applied in parallel with our Digital Marketing Service to deliver very targeted qualification calls to online visitor contacts.
For further information of our Telemarketing Service or to talk to an XLR8 Marketing specialist, please Contact Us
